# Ursa Major

> AI-powered land stewardship intelligence platform for trail management and conservation.

Ursa Major is a next-generation platform designed for land trusts, parks departments, conservation agencies, and trail associations. It provides a unified command center that replaces fragmented legacy tools with modern, AI-driven stewardship intelligence.

## Core Capabilities

- **Trail Condition Monitoring**: Real-time trail health tracking with GPS-tagged field reports, photo documentation, and severity assessment.
- **AI Conservation Advisor (Bruin)**: Built-in AI that analyzes trail data, identifies emerging issues, prioritizes maintenance actions, and generates grant-ready impact narratives. Bruin's storytelling is grounded in Jay Pascua's *The Rules of Engagement in Storytelling*.
- **Maintenance Management**: Task scheduling, team assignment, cost tracking, and recurring maintenance workflows.
- **GPS Trail Mapping**: Field data collection with offline-capable GPS tracking, trail creation, and geospatial analysis.
- **Wildlife & Invasive Species Tracking**: Species sighting records, habitat mapping, and invasive species monitoring with treatment tracking.
- **Volunteer & Community Engagement**: QR code system enabling public trail condition reporting — community members act as free field sensors.
- **Conservation Planning**: NRCS 9-step conservation planning workflow with AI-assisted analysis and alternative evaluation, including CPS code citations.
- **Real-time Team Collaboration**: Live activity feeds, team presence, task assignments, and notification management.
- **Grant-Ready Impact Reporting**: Automated data storytelling and analytics dashboards for stakeholder and funder communications.
- **Offline-Capable PWA**: Progressive Web App that works without internet connectivity for remote fieldwork.

## Target Users

- Land trusts and conservancies
- Parks and recreation departments
- Conservation agencies and nonprofits
- Trail associations and volunteer organizations
- Environmental consulting firms

## Key Differentiators

- 50–70% cost reduction vs. fragmented legacy tools
- Volunteer flywheel model (B2B2C) via QR code community reporting
- AI-powered proactive insights, not just reactive data collection
- Unified platform replacing 4–6 separate tools
- Field-to-action automation with minimal manual data entry
- AI advisor with location-aware, ecoregion-relevant, ecologically-safe guardrails

## Pricing (USD, monthly)

- **Trail Explorer** — Free. Public trail discovery and submitting trail conditions.
- **Base (Pilot)** — $69/mo ($660/yr). Single-organization stewardship essentials.
- **Pro** — $199/mo. Adds AI advisor (Bruin), grant storytelling, NRCS planning.
- **Agency** — $499/mo. Multi-site, advanced reporting, branded public pages.

Annual pricing available at a discount. See https://www.ursamajor.app/subscription.

## Technology

- Progressive Web App (PWA) — works on any device, installable, offline-capable
- Real-time data synchronization
- AI-powered analysis and recommendations
- GPS and geospatial data collection
- Secure role-based access control (super_admin > admin > team_member > public)
- PII-safe AI: coordinate coarsening, PII redaction, weather-aware safety guidance

## Key URLs

- Home: https://www.ursamajor.app/
- Public trail discovery: https://www.ursamajor.app/discover-trails
- Submit trail conditions: https://www.ursamajor.app/trail-conditions
- Pricing & subscription: https://www.ursamajor.app/subscription
- Feature comparison: https://www.ursamajor.app/feature-comparison
- Weather conditions: https://www.ursamajor.app/public-weather
- Sign in: https://www.ursamajor.app/auth
- Terms of service: https://www.ursamajor.app/terms

## Contact

- Sales & general inquiries: info@outriggerventures.com

## Canonical URL

https://www.ursamajor.app